Website Redesign & Migration
Replacing an old website is the easy part. Keeping everything it earned is the hard part: the pages Google ranks, the links other sites point at, the forms that bring in enquiries. We rebuild on a modern stack and carry every one of those across — deliberately, URL by URL.
Migrations that keep your rankings
Every existing URL is mapped to a destination and redirected with a permanent 301. Pages that earn traffic are never dropped by accident, and the map is verified before launch, not after.
Scripted content migration
Pages, posts, images, and metadata are moved by script rather than copy-paste, so hundreds of pages arrive complete, consistently formatted, and with their titles and descriptions intact.
A new design on a modern stack
A redesign in Next.js and React, typically several times faster than the site it replaces, with a headless CMS so your team keeps publishing without us.
A launch you can roll back
The old site stays ready until the new one proves itself. After cut-over we watch Search Console, 404s, and form submissions for weeks — not just launch day.
Audit what exists
Crawl the current site: every URL, template, form, integration, and redirect — and which pages actually rank and convert.
Map every URL
Assign each old URL a destination on the new site. Nothing that earns traffic or backlinks is left without a home.
Design and build
The new site in Next.js, with a content model and CMS shaped around how your team actually publishes.
Migrate the content
Scripted transfer of pages, posts, media, and metadata, reviewed against the audit so nothing is silently missing.
Verify SEO parity
Redirects tested, canonicals, sitemap, and structured data checked, and speed measured — before the domain switches over.
Launch and watch
Cut over with rollback ready, then monitor indexing, 404s, rankings, and enquiries until the new site has settled.
The site runs on plugins nobody dares to update
It looks dated and works badly on mobile
You want a redesign but fear losing your Google rankings
A previous redesign lost traffic and nobody knew why
- WordPress to Next.js
- Legacy CMS migration
- 301 redirect mapping
- Content migration scripts
- Headless CMS setup
- Search Console monitoring
The risk in a redesign is never the design. It is the URLs, the content, and the rankings that quietly disappear on launch day. We migrate so that nothing which earns traffic gets lost.
Talk to us about website redesign & migration.
Tell us what you have today, what you want instead, and any deadline. A senior engineer will reply within two working days.