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Orvient

Orvient product / Education technology

IGNOU Study Hub

A programmatic catalogue for distance-learning students. Every programme and subject is generated from typed data into its own server-rendered, independently indexable route — the same pattern that makes enterprise content estates searchable instead of buried.

www.ignou.app
Problem
Distance-learning students search by course code, one paper at a time, across scattered sources. Discovery is the product problem here — the platform has to be findable at the moment of search or it is never used at all.
Approach
An SEO-led architecture rather than a brochure site. A course taxonomy spanning IGNOU's undergraduate, postgraduate, diploma and certificate programmes, server-rendered so every course is independently indexable, with structured data and accessible, responsive markup throughout.
What shipped
A live, indexable catalogue across IGNOU's programme range, served from server-rendered routes for search visibility and first-load performance.
Engineering detail
  1. 01

    Pages generated from typed data

    Ten programme definitions expand into roughly 120 subject entries through a shared generator, with types enforcing that every entry carries what its page and its metadata need. Adding a programme is a data change.

  2. 02

    One route, many pages

    A nested dynamic route renders programme hubs and their subjects from that data, so the catalogue grows without new route code and every course keeps its own canonical URL.

  3. 03

    Structured data as a module

    Schema generation, ratings schema, and metadata construction live in a dedicated SEO layer rather than being repeated per page — which is what keeps markup consistent once page count runs into the hundreds.

  4. 04

    Guarding against thin pages

    The risk in any programmatic estate is near-duplicate pages that search engines treat as doorways. Content is driven from per-subject data so each route carries something specific rather than a template with the noun swapped.

Technology
  • Next.js 15
  • React
  • TypeScript
  • Server-side rendering
  • Structured data / technical SEO
More work

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